Whether you’re conscious of it or not, you should know that in almost all the media you consume there’s been a product strategically shoe-horned in to make you want to buy it without you even really realizing it.
Like for example, how many times have you been watching Seinfeld reruns only to find yourself craving a cold, refreshing Snapple? That’s product placement (though allegedly Larry David and Jerry Seinfeld never got a cent for their numerous Snapple references, they kept it up because they loved the joke).
Product placement is simply the presentation of a product either in the background or as a prop within the context of a movie or TV show. The advertiser’s product is visible but not the focus. The product must fit seamlessly in the scene, so not only does it add realism to the scene but it also helps sell the product. This is especially true if you identify with the characters.