Playboy’s SFW Kinja site just posted a very interesting article about a day on a porn set with Jessica Drake and how porn is marketed to women.
In the article, they claim that about one-in-three visitors to porn sites are women, and almost 13 million American women look at porn at least once a month. Throughout Jessica Drake’s 15-year tenure in the porn industry, she’s seen more and more women as openly active porn fans. Nowadays, porn companies are trying to capitalize on this new demographic of fans by putting more emphasis on “porn for women”.
“Porn for women” is a term that gets tossed around rather freely because porn for women has yet to be defined. I mean, do you know what porn for women is? Is it softcore videos? Is it lesbian sex? Is it high-definition erotica? What exactly is porn for women?
Well, I hate to break it to you but “porn for women” is not a real genre of porn. It’s a marketing campaign.
“It’s important that we don’t generalize about the type of sex women want to see on screen,” Jessica Drake observed in the article. “Women want, need and deserve just as much porn as men.”
While it’s true that women deserve porn for women, porn for women will never become anything more than a tag to confuse/excite people because women aren’t paying for porn. According to the authors of A Billion Wicked Thoughts, women don’t pay for porn. Authors Ogas and Gaddam write:
“According to CCBill, the billing service most commonly used by the online adult industry, only 2 percent of all subscriptions to pornography sites are made on credit cards with women’s names. In fact, CCBill even flags female names as potential fraud, since so many of these charges result in an angry wife or mother demanding a refund for the misuse of her card.”
Does anyone else think it’s hilarious that so few women pay for porn that they just assume there’s fraud afoot if a woman’s name is entered with the credit card? That’s a serious problem.
Therefore, the so-called “porn for women” that we see online, with lots of slow-motion, eye-contact, wider shots, and extensive foreplay, is actually porn for men that they will hopefully share or watch with the women in their lives.
Amanda Hess, sex writer for the Slate, surmised the majority of porn directors’ attitudes on porn for women with, “I don’t care if women watch my porn because men buy my porn, and I’m making porn for the people who are paying for it.”
The adult industry is being crippled by piracy. Porn is no longer the lucrative business people assume it is. After all, if porn can be streamed or downloaded for free, why pay for it?
So in other words, if you’re confused by the “porn for women” tag that gets randomly associated with certain porn videos, it’s because porn studios are just guessing that this is the porn women want to watch.
If “porn for women” is to become a real thing, then it’s up to the sex positive and pro-porn women of the world to start support the porn they like not just by watching but by buying it. Ladies, your clicks are a good endorsement but the only way to convey your tastes to producers of porn movies is to throw money at them.
On a scale from 1 to 5, do you agree that women should start paying for porn if they want their tastes to be accurately represented?