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How The World Cup Is Good For The Sex Toy Industry

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With the World Cup only a few days away, I was curious to know more about why Brazilians, a people so dedicated to soccer, would object to hosting the biggest soccer event in the world.

It turns out that though Brazil has an emerging economy, there’s a massive divide in the personal wealth of their citizen and serious lack of proper infrastructure throughout the country. So when people in the favelas stealing electricity off the grid see their nation spending all their money on brand new soccer stadiums instead of something like…oh…I don’t know…something practical like roads or welfare, how can they not feel disillusioned by it?

Of course, the old rhetoric with hosting big sporting events like the World Cup or the Olympics is that the construction of the stadiums and the media coverage translates into proper infrastructure and an economic boost for the host, but that’s a debate that could literally go on forever.

Instead of discussing whether or not hosting international sporting events like the World Cup or the Olympics yields anything more than a dope couple of weeks of sports, I’ll just tell you that there is one industry that always benefits from big international sporting events: the sex toy industry.

According to data collected by luxury sex toy manufacturer LELO, men are more likely to present their babes with sex toys right before a major sports event than any other time. Not Christmas, not Easter, not Halloween, not birthdays, nothing!

LELO says that 4 out 5 sex toys sold globally this week will be dudes buying gifts. Normally, LELO says that their sales reflect a “typical 50/50 gender split,” and everyone buys sex toys in equal numbers. However, when sports are coming up, that changes. During the week prior to any major sports event, men make up 72 percent of global sales.

Don’t believe me? Then just take a look at this graph that LELO made. It can’t be a lie if it’s in a graph.

world cup graph LELO How The World Cup Is Good For The Sex Toy Industry

So why do men buy more sex toys when major sporting events like the World Cup are coming up?

Well the majoritiy of sex toys sold in the pre-game rush are meant for women to use solo. So it’s LELO’s educated guess that men, especially those who like sports, are buying sex toys for their women to use solo. Like, “Listen babe, you know I need to watch the World Cup. So here’s a vibrator that I spent $300 on. Use that while I watch the game.”

If you’re one of these men that plans on trading an expensive sex toy for undisturbed World Cup watching, please phrase it nicer than I did above.

Anyways, I think it’s great that women around the world are set to receive a brand new, expensive vibrator to play with for the rest of the foreseeable summer. Let’s take a look at how they will enjoying “the World Cup” (and by “World Cup”, I mean their new vibrators).

6347700 kenzie is one of those rare girls you would do anything for How The World Cup Is Good For The Sex Toy Industry
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I have to wear my glasses when I go to the theater. If you want to reach me directly, email me at cdusty@sex.com or Tweet at me on Twitter, @CDustysexblog.